Have you ever experienced that sinking feeling in the pit of your stomach? It probably meant you were dreading something. But, why is it that we dread some things and not others? And how does this affect how we feel about risk? Brian Zikmund Fisher is back with Risk Bites to talk about how we tend
Brian Zikmund-Fisher is back to talk about how familiarity affects how we feel about risk, and how this can affect the decisions we make. This week's Risk Bites team: David Faulkner (post-production) Brian Zikmund-Fisher (narrative and animation) Andrew Maynard (all the other stuff) Risk Bites is
Risk is not just a number -- it also involves how we feel about things. This week Risk Bites introduces Dr. Brian Zikmund-Fisher, who will be talking more in future videos about how we perceive and feel about risk, and what this means about the risk decisions we make. This week's Risk Bites team:
How do you decide whether you should be worried about communicable diseases like measles? University of Michigan’s Professor Brian Zikmund-Fisher returns to Risk Bites to explain the "availability heuristic" – the way we all use our memory and feelings to inform our risk perceptions about infectious
A recent report from the Royal College of Obstetricians and Gynaecologists highlighted the challenges of dealing with potential but unproven risks to child health during pregnancy. While the report's authors acknowledge that most exposures to environmental chemicals experienced by pregnant women pr
