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Now, for both physical and mobile channels there's an art to building a Minimum Viable Product.
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Just think about this: an MVP is not a minimal product,
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an MVP is not like - well we only have three weeks so we cut off the feature list here. That's not what an MVP is.
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An MVP is based on interaction and iteration in understanding customer needs and pains and gains.
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And if all you're doing is cutting off the feature list then you clearly haven't run the process.
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Sometimes we get: "but my customers really don't know what they want. I'm creating something so new,
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getting out of the building is just a waste of time, because if I show my solution they're not even going to know what planet I'm talking about.
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We're gonna be talking about the problem of market type in a subsequent lecture.
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But there's a case called the new market where, you're right, customers have never seen an iPhone before or never seen a new product before.
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In that case you still want to get out of the building but instead of asking them about features,
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you actually want to understand how are they spending their time now.
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And what solutions are they using to solve their pains and gains.
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And so we'll talk about market type later but but when you hear people say "but my customers don't know what they want",
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just park that for a while, because that's not an excuse to stay in the building and keep adding features.